Dalet Noon is a fluid team of producers working on complex holistic B2B communications.

Dalet Noon is never in the field of familiar. We help launch uncommon products, execute singular sales strategies and build company culture.
In everything we do, we strive to be informed by advanced cognitive research.
Execution: within Extra Axis
with JetXR as 3D production
This VR title published by Never Bored is available for home and LBE (VR parks) all around the world. The game is a shooter staged in the robotic version of Wild West. It was informed by data from 3M+ plays of the previous LBE instalment.This VR title published by Never Bored is available for home and LBE (VR parks) all around the world.
Client: Never Bored
RevolVR 3
Client: Philips
One of the major events in the medical industry is the reveal of a new line of MRI machines from Philips. We did a pack of graphical assets and supported the keynote of the Philips CEO.
Execution: within INDG with Shuka for deck design
Client: Philips
A number of novel product communication tactics that stress the complexity and beauty of what we percieve to be day-to-day objects: friers, toasters, vacuums and such. Using pop-cultural references and unusual approaches, these graphical assets formed the core of Philips visual communication.
Execution: within INDG
Philips:
MRI Launch Assets
Philips Product Launches: Graphical Communication
Execution: within Extra Axis
with JetXR as 3D production
Arguably the most realistic virtual reality ride in the world, this attraction invites visitors of the ADAM VR park to take a journey around Amsterdam. With the added thrill of wind machines and a moving mechanical platform, the 300 km/h flight is an unforgettable event for most tourists. Also there are dragons.
Client: A'DAM VR
Amsterdam Rollercoaster
Execution:
with Airborne Ape for design
A sales research and sales execution campaign intended to find new organizations interested in the Fibery Connected workspace. Dozens of prospective companies were mapped out, hundreds of contacts collected and tested to measure sales response. Each segment got its own sales scripts for each touch point.
Clean TeQ Water:
Visual Communication Package
Special thanks to:

Illarion Gordon
who was coping with our production style more than anyone should have to.
Execution: in-house
A sales research and sales execution campaign intended to find new organizations interested in the Fibery Connected workspace. Dozens of prospective companies were mapped out, hundreds of contacts collected and tested to measure sales response. Each segment got its own sales scripts for each touch point.
Special thanks to:

the whole Fibery team, one of the most enthusiastic, considerate and welcoming group of people we had the pleasure to work with.
Client: Fibery
Fibery:
Sales Research & Scripts
Client: Never Bored
Crafted by JetXR and published by NeverBored, Battle Magic is a strategic multiplayer magic game. It's now available in 1000+ VR parks around the world and coming to thousands more. This family-friendly low-resource game is hopefully first of many in the Battle Magic franchise.
Execution: within Extra Axis
with JetXR as 3D production
It is easier for a curious person to gain more facts than it is for a knowledgeable person to ask new questions. This project strives to produce interest. These specific VR apps are dedicated to Natalia Goncharova and Kazimir Malevich, two Russian avant-garde artists who were active in the beginning of the 20th century.
Execution: VRTech

XXth century avant-garde in 3D
Client: Mayor of Moscow
This 500-page book teaches research-driven design and common sense. It was written for the Mayor of Moscow and all the state-owned libraries, museums, theatres and community centers of the city.

Client: Grip
Grip is a startup automating what used to be known as 'product pictures'. Within the first years of existence, it won Coca Cola, L'oreal, Heineken, Pernod Ricard and others as its clients. We built a holistic launch package including naming, tone of voice, marketing assets, logo, decks and much more.
Execution: Within INDG, with Linor Goralik as external consultant; Shuka as the design agency

Grip:
Go-to-market Creative Package
Special thanks to:

Maria Privalov whose tranquility in the face of governmental agencies effectively saved this project.
Special thanks to:

Frans Vriesendorp who believes in things no one in their right mind should believe in.
Special thanks to:

Maria Privalov whose tranquility in the face of governmental agencies effectively saved this project.
Execution: in-house
Infrastructure Economics Center is an advanced think tank doing research on global transportation and economics for governments and international organizations. Dima Productions built and instilled a common tone of voice for IEC's research documents and decks.
Special thanks to:

Veta, a friend, co-producer and drinking buddy who's as supporting as she is effective.
Client: IEC
IEC:
Tone of Voice
Execution: with Smoking Dogs as business consultancy, Airborne Ape for logo design
Having experimented with VR since 2012, Dima Productions ultimately merged the bulk of its team with Smoking Dogs and JetXR to offer end-to-end VR services as Extra Axis. This is a great place to check out our past and present VR projects.
Special thanks to:

Natalie Taylor, a long-time friend, loving mentor and—ultimately—a cofounder.
Client: Extra Axis
Extra Axis:
Go-to-market Creative Package

Execution: within the Digital October Group
A pet project popularizing an amazing piece of classical Russian literature: Eugene Onegin, a novel in verse. Translated by James Falen and read by Stephen Fry, this audiobook is free to download and listen on http://www.onegin.live.
Special thanks to:

Olga Kosova, a dear friend and a valued colleague. It's a shame we don't do anything together anymore.
Client: none
Eugene Onegin
Execution: within AltSpace
A bonkers boutique in the heart of London, this store offering bespoke perfumery needed to differentiate from its high-street competitors. A meticulous graphics system, consisting of many branded elements, ensured that every consumer experience in Bloom was taken care of in minute detail.
Client: Bloom
Bloom:
Graphical Communication Package
Execution: with Smoking Dogs as business strategist
One of the first full-body free-roaming VR systems, PolygonVR was so new, it wasn't easy to sell. We produced all sales materials, a strategy, operations manual and closed a couple of first deals. This became a major inspiration to open Extra Axis, our very own VR execution firm.
Client: VRTech
PolygonVR:
Sales Package
Special thanks to:

Michael Koechler of VR Ventures and Martin Holmberg of Qualisys whose consistency in implementing frontier tech ought to serve as an example for all of us.
Execution: in-house
The two-screen YotaPhone 2, called by Engadget 'one of the quirkiest smartphones', had a lot of teams work on the UI. No wonder: when one of the two screens is used, the other becomes invisible and inaccessible. This causes some serious mental idiosyncrasy in most UI designers. We did the underlying research intended to address this anaemia.
Special thanks to:

George 'Jorgeputo' who brought this project together through a lot of personal struggle.
Client: Yota Devices
YotaPhone:
Go-to-market
UI Research
Execution: within AltSpace
Under development, or Undev, was a brand uniting an extremely powerful group of broadcast engineers. Before the purchase by a larger organization, this team needed to show their diversity of thought while simultaneously raising interest among potential recruitees.
Special thanks to:

Georgi Tushinski, a true engineering visionary and leader of the people.
Client: Undev
Undev:
Go-to-market Communication
Client: AltSpace
A production agency with an acute R&D focus needed a vision to unite. With time, a lot of internal lore, jokes, merchandise and hierarchy was translated into a single communication system that everyone was happy to use, develop and show others. Many a person working in AltSpace during that time remember it with fondness and nostalgia.
Execution: Within AltSpace
A competitor to both Facebook and Medium in some geogrpahies, this unique content-driven social network is now a home for many educators, writers, bloggers and media. Dima Productions did a benefit research
Yandex Zen:
Ecosystem Communication
Special thanks to:

Niko who knows there's not another concept person in the world whom I admire more
Client: Yandex
Execution: in-house
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