Facebook is hardly a faithful reflection of how people treat each other. I will not scold social media for the lack of humane touch, but I also don't accept them as a bona fide, full-featured, neutral communication environment.
Niko and I thought it possible to recreate content features of Facebook but dump the undesirable and inferior social aspect. Thus
Yandex.Zen was born, a Facebook without people. It quickly took off and attracted tens of millions of users in Russia and Brazil.